Client: Roadtroopers

Roadtroopers: A travel (roadtrip) start up.

Client Requirement: To create engaging content for website and create brand presence on social media with strategy, planning and execution.

Delivered: Created and designed a customised social media strategy till execution. Ideated the posts and designs with a Spot On Campaign, highlighting interesting spots enroute.





Client: Whole Foods India

Client: A health food product manufacturer, retailer and cafe chain with online and offline stores

Requirement: To identify the best platform and create an ecommerce for the brand. Te handle the conceptualisation till execution including content and design. To create brand presence on social media with effective execution of relevant campaigns.

Delivered: A tasteful yet easy to handle ecommerce portal. Created a tailormade social media plan for the brand reach and engagements. Create a website launch email campaign to generate subscribers and traffic.  Ran a festival discount campaign on facebook.

Whole Foods Website


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Whole Foods Campaign

                                          Social Media



                                       Social Media Strategy

(Click the link to have a look)


I Am Sweet · NABE

Make friends with your sugar

I Am Sweet

Hey sweets,

A quick introduction, my name is Abhishek. Although I am not a diabetic but my girlfriend is a Type 1. I feel all the more a part of journey as she discovered the same right in front of me and we share each and every moment of our lives together. So yeah I really can relate to the same.

Over the course of 4 years since the time she got diagnosed with the same I have realised some important things.

1. The sooner you come to terms with your condition the better it is.

2. Diabetes isn’t just about eating sweet things.

3. You may want to be in touch with your sugar levels as much as possible. To be true your glucometer is your first best friend in your initial days. Once you know better about your daily intake and accordingly the dosage you might be a…

View original post 241 more words

I Am Sweet · NABE

Letter from the Desk

I Am Sweet

A cheery welcome to all!

This is I Am Sweet’s first official post to all friends out there. I would like to introduce myself and I Am Sweet first.
I am 28 years old. I work for a marketing agency as a writer in India where I live. Here, I have my beautiful family and lovely friends.
On the flipside, I am a diabetic. I have been a diabetic since 2011 or I may put it precisely that I was diagnosed as a diabetic in that year. I am a type 1 and since then there were some more things added to my life that I had to take care of meticulously.
I was 24 when suddenly out of nowhere I got myself introduced to diabetes, which all the while sounded like a rumour. While warming up to my treatment and lifestyle changes, the need to reach out to other…

View original post 256 more words