NABE · Portfolio · The Visual Diary

Teaser for a sanitary napkin brand: Why be nasty? Change it! Campaign

The video is shot and conceptualised by me.

Medium: Video

Concept: Girls while menstruating are cranky, nasty, intolerant and throw tantrums as their pads are messy, wet and stinky which makes it itchy and uncomfortable. So with a sanitary napkin that is clean, dry, fragrant and stays at one place, girls are comfortable during their menses and so aren’t temperamental and so are the people around them – spared and relieved. This will be a humorous and a witty ad.

Act: Girl goes to meet her boyfriend and behaves all nasty and mean for no “visible” reason.

Script:

Girl (entering the café)

Guy (sitting and waiting already)

Guy (getting up to meet her): Hey baby

Girl (entering and cutting the guy in between and not even meeting him properly): oh God! What

are you wearing?

Guy (confused and startled as he was in public): baby? Huh? But?

Girl: You look so ugly! Change It!

Tagline: Why be nasty? Change it!

Note: Any part or idea of this Ad is prohibited from being used or reproduced without permission. It is copyrighted by NABE.

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