I Am Sweet · NABE

Make friends with your sugar

I Am Sweet

Hey sweets,

A quick introduction, my name is Abhishek. Although I am not a diabetic but my girlfriend is a Type 1. I feel all the more a part of journey as she discovered the same right in front of me and we share each and every moment of our lives together. So yeah I really can relate to the same.

Over the course of 4 years since the time she got diagnosed with the same I have realised some important things.

1. The sooner you come to terms with your condition the better it is.

2. Diabetes isn’t just about eating sweet things.

3. You may want to be in touch with your sugar levels as much as possible. To be true your glucometer is your first best friend in your initial days. Once you know better about your daily intake and accordingly the dosage you might be a…

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I Am Sweet · NABE

Letter from the Desk

I Am Sweet

A cheery welcome to all!

This is I Am Sweet’s first official post to all friends out there. I would like to introduce myself and I Am Sweet first.
I am 28 years old. I work for a marketing agency as a writer in India where I live. Here, I have my beautiful family and lovely friends.
On the flipside, I am a diabetic. I have been a diabetic since 2011 or I may put it precisely that I was diagnosed as a diabetic in that year. I am a type 1 and since then there were some more things added to my life that I had to take care of meticulously.
I was 24 when suddenly out of nowhere I got myself introduced to diabetes, which all the while sounded like a rumour. While warming up to my treatment and lifestyle changes, the need to reach out to other…

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I Am Sweet · NABE · Portfolio · The Visual Diary

Radio Anti smoking campaign: Dhumrapaan banaye muh ko ashtray (Smoking turns your mouth into an ashtray)

This video is an anti smoking initiative taken by NABE. The initiative targets the youth and the children, who are taking to smoking at an early age and live the rest of their lives as smoke addicts.

Situation: A guy sitting all alone in front of a romantic bonfire at a beautiful loacation


Guy: Dhumrapaan, jiska dhuaan aapke muh ko ashtray bana dega. Who muh jo dhumrapaan karne

ke upyog mein tou aa sakta hai lekin apni girlfriend ko kiss karne ke liye nahi(bows his head in


Tagline: Say yes to kissing

Say no to smoking