NABE · Portfolio · The Visual Diary

Teaser for a sanitary napkin brand: Why be nasty? Change it! Campaign

The video is shot and conceptualised by me.

Medium: Video

Concept: Girls while menstruating are cranky, nasty, intolerant and throw tantrums as their pads are messy, wet and stinky which makes it itchy and uncomfortable. So with a sanitary napkin that is clean, dry, fragrant and stays at one place, girls are comfortable during their menses and so aren’t temperamental and so are the people around them – spared and relieved. This will be a humorous and a witty ad.

Act: Girl goes to meet her boyfriend and behaves all nasty and mean for no “visible” reason.


Girl (entering the café)

Guy (sitting and waiting already)

Guy (getting up to meet her): Hey baby

Girl (entering and cutting the guy in between and not even meeting him properly): oh God! What

are you wearing?

Guy (confused and startled as he was in public): baby? Huh? But?

Girl: You look so ugly! Change It!

Tagline: Why be nasty? Change it!

Note: Any part or idea of this Ad is prohibited from being used or reproduced without permission. It is copyrighted by NABE.

I Am Sweet · NABE · Portfolio · The Visual Diary

Radio Anti smoking campaign: Dhumrapaan banaye muh ko ashtray (Smoking turns your mouth into an ashtray)

This video is an anti smoking initiative taken by NABE. The initiative targets the youth and the children, who are taking to smoking at an early age and live the rest of their lives as smoke addicts.

Situation: A guy sitting all alone in front of a romantic bonfire at a beautiful loacation


Guy: Dhumrapaan, jiska dhuaan aapke muh ko ashtray bana dega. Who muh jo dhumrapaan karne

ke upyog mein tou aa sakta hai lekin apni girlfriend ko kiss karne ke liye nahi(bows his head in


Tagline: Say yes to kissing

Say no to smoking

NABE · The Visual Diary

The flair of Pharrel turns on the ‘Happy’ switch

By Amy Sandra

Though, true happiness is felt without a reason, but the song ‘Happy’ sung, written and produced by the happy young man, Pharrel Williams, does have many reasons behind its instant and contagious feel of elevation and ecstasy, which is nothing less than the truth.
The song is an original soundtrack from the animated film, Despicable Me 2 that aptly resonates with spirit of the minions. Its neo-soul yet funk appeal is what transcends in to a groove that one helplessly taps to. The lyrics are honestly happy. “Because I’m happy clap along if you feel like a room without a roof” is what Williams raises his pitch to — a falsetto that sounds just right.
The video successfully replicates the mood of the brilliant composition. The tempo of the song is expressed with ease by different people through their own form of happy dance. From children to the elderly everyone is perfectly in sync with the absoluteness of the soundtrack. The flair of Pharrel cannot go unnoticeable in the way he communicates his happy. The energy can easily turn condescending, if not shared.
The soundtrack was nominated in the Oscars in the ‘original soundtrack for a film’ category.
‘Happy’ is in no taste despicable.

NABE · The Visual Diary

Did we forget Shakira, at all?

This Shakira-Rihanna duo comes as a surprise treat with their song, ‘Can’t remember to forget you’. The song has a fun element to it, groovy and fools around a bit in the head for some time. The video is a total engage with the charm of a mature Shakira, but not losing out on that innocent mischievousness that never fails to grace that body language of hers.
Rihanna, as poised as ever, maintains her dark side even in this girlie, boy-problem track– if only she smiled a little.

Although, it is hard to say what the both of them intend to do with each other, especially keeping the track lyrics in mind, the attempt is entertaining — even if, for a brief span.

This track is a recommendation, a  must watch, especially for the fans.