Client: Lenovo Phones
Requirement: A phone launch campaign for the indian market
Delivered: A 360 Degree launch campaign that was carried by different digital platforms such as social media channels, influencer reach, mobile app and a dedicated microsite
Vibe X2 is a phone for the millenial, the young executive, entreprenuer. The phone is layered in three colours and is vibrant and with a zing.
Inspired from the look of the phone which has three layers of colours, the concept of an individual having a multi layered lives springs up. We all have our different sides. Especially, the target consumer is multi faceted and possesses multiple shades.
This idea led to the campaign of multi layered lives for the launch of the phone. This idea was adapted and moderated to different platforms such as a microsite with a content, social media with hashtags, and an app where one could upload their photo and get layered.
Lenovo Vibe X2
Social Media Presence
Lenovo Vibe on Instagram
Get Layered App and Microsite